December 2021

china kol

What Can We Learn from China’s Top 1 KOL-Weiya’s Tax Punishment?

Weiya, the alpha woman in China’s eCommerce Livestream, has been published by Zhengjiang Tax Bureau with an RMB1.341 billion (£159Million) tax evasion. Along with the punishment is the collapse of her business empire, backed by Weiya’s online presence in top marketplaces like Taobao, Douyin(Chinese version Tiktok) and Sina Weibo, now wiped clean by the authority

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