Marketing to China
Redbook Marketing

Looking to promote your skincare, cosmetics, or fashion brand? Little Red Book is the perfect social media platform to connect with a highly engaged audience of beauty and fashion enthusiasts. Our redbook marketing service can help you leverage the power of Little Red Book to achieve your marketing goals, whether that’s increasing brand awareness, driving sales, or building a loyal customer base. Contact us today to learn more about how our team of experienced marketers can help you achieve marketing success in the Chinese community.


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Why Redbook China

High Customer Stickiness

As of 2022, the monthly active users of RedBook are over 200 million, and 72% of its users are reportedly born after 1990. Moreover, 50% are from second or third-tier cities in China. While it is known as a female-dominated platform, it witnessed a 30% increase in male user numbers.
Redbook also publishes eight books distributed in more than 100 cities throughout China. In addition, it also publishes an internet site visited by 2 million users monthly.

Popular with the Young Generation

The age range of users is primarily 18 to 34 years old, with nearly 90% of users being women, 73% being born in the 1990s, and more than 50% living in first- and second-tier cities. Buyer Persona is typically more youthful and more prone to be inspired by recommended notes on Redbook China. Redbook China is a great social media platform for producing pertinent and memorable content for your ideal client, the so-called “Zhong Cao”(literally means plant your grass) in Chinese.

Huge Consumption Power

The platform offers content in a wide range of categories, including weight loss, fitness, eating, drinking, playing, makeup, and skin care. Users can find the information they need on Redbook China. Additionally, nearly 60% of customers have purchased products with a price of more than 12 pounds, and over 90% of users have learned about product information on Redbook China.

What Easy Marketing Helps with RedBook China Marketing

Easy Marketing’s Redbook Team of Marketing Specialists, Web Developers, Copywriters and Digital Media Specialists are committed to delivering measurable results for your business in China. They offer various services such as:

  • Lead generation campaign 
  • Social Media Influencer Campaign 
  • Branded content creation & dissemination campaign, and
  •  Engagement Programmes.

We Believe You Should Hire US for Four Reasons

In-house Expertise

Unlike many of our competitors, our Managing Director is the organisation's brain with technical expertise. We directly employ all of our website designers & developers, marketing strategists & content creators, and project managers, and they work in offices that we own. This allows us to maintain high quality, credibility, and efficiency consistently.

Profitable Strategy

We start every project by researching and conducting thorough discovery to uncover critical business needs and potential solution paths. We then collaborate with our clients to outline a strategic vision for their project and create a detailed roadmap. Once the project kick-off, we keep the team focused on delivering a quality product on time. We are a diverse collective of people - a melting pot of cultures and backgrounds, with a common goal of making a difference. We are Bridge for your ecommerce success from an international scale.

Unique Experience

We'll design your website and Miniprogram with best ecommerce practice. We'll work directly with you as your digital partner to design a bespoke solution that meets your company's needs for communicating the right messages to your customers. Most importantly, your website will have the functionality that the best website in your industry should have.

Measurable Results

We are a team of creative problem-solvers who value curiosity, creativity, and continuous learning. We prioritise our client's goals and work with them as partners, providing measurable milestones for success. Our work is data-driven and tested across multiple devices and browsers for maximum reach and return on investment. We work hard to go above and beyond what our clients demand of us by being independent, adaptable, and detail-oriented.