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What is the Most Efficient Way to Enter the Chinese Market?

The Chinese market is the largest in the world and is snowballing. So, it has become the biggest priority for businesses to start selling their products in China. 

However, there is no one-size-fits-all solution to entering the Chinese market successfully. The most efficient way to enter the Chinese market varies on your industry.

Localize Your Business in China

Ignoring cultural and political sensitivity will be dangerous if you want to map your business to a vast market in light of an upsurge in patriotism. Instead, it would help if you had a solid understanding of your audience and the local market. Your business will survive and thrive if you set up a dedicated team with knowledge of the local language and culture, create a product or service relevant to the local market, and develop a marketing campaign that will resonate with your target audience. So, businesses must pick the right partners and distributors for their products to enter the Chinese market.

Decision-making Process

The first step is determining your business’s goals and objectives in China and your target demographic. Once you have this information, you can map out the best course of action to achieve your goals.

1. Pick the right products/brands to sell in China. If you already have one, that’s great; otherwise, find one suitable for Chinese customers.

2. Find the best distributor/partners to help you sell it across China.

3. Ensure your product has FOB prices fixed by the distributor so that you don’t lose money on shipping and taxes when selling it to your customers in China.

4. Don’t forget to localize your product by translating it into Chinese and adding some basic information like how to use it or care instructions etc. on your product’s packaging/label so that Chinese customers are comfortable using it without reading any instructions/manuals printed in English or any other language first.

Execution Plan

Marketing Channels & Marketplaces

The second step is to find the market channel right for your business. Youtube, Facebook, Instagram, Twitter, Linkedin, Quora, WhatsApp, Snapchat, Tiktok, and many others are blocked. You will need knowledge of popular social media networks in China, such as Douyin, Toutiao, Redbook China, and Weibo.

To run eCommerce, you must be ready for totally different platforms. Amazon, eBay, Wish, and Etsy prevail in your country, but the eCommerce ecosystem’s fragmented platforms are different in China. While Tmall, JD and Pinduoduo are three major marketplaces, Wechat Shop and Douyin Shop are popular platforms for foreigners to access the market.

China Market VS UK Market (50 × 50px)
China Market VS UK Market (50 × 50px) (1)
China Market VS UK Market (50 × 50px) (2)


The Marketing Director Leo, Easy Marketing, indulged in eCommerce for over ten years with proven operation records in accessories, women’s bags, men’s clothing, shoes and home appliances. We offer competitor analysis, digital communication strategy, budget plan and execution plan before you go to the market to support risk-free selling in China.

Event Marketing Solutions.

Events are an excellent way for brands to connect with their customers. You may market your products or service from national-scale events or by hosting independent events. Easy Marketing, the executive director Alice, has seasoned event experience and can help you find venues, book speakers, and hire talent for your event. But most importantly, we can help you with translation, creative design, and technical support to promote your event through traditional and digital marketing channels like social media and short message marketing campaigns (similar to the email marketing campaign you will need in your country).

China Marketing & E-Commerce Agency

Easy Marketing Ltd is based in the UK, with sub-companies in China that are your first choice to localise your product in the Chinese market. Our service includes Market Research, Business Negotiation with Chinese Contractors, WeChat Marketing, Search Engine Optimization, Search Engine Marketing, WeChat Mini Program, WeChat Store & PR, eCommerce Marketplace Operation and Local Strategic Partnership. While we offer customized services, our lifetime service sets us apart from our competitors. We support your Chinese marketing requirements with a profitable solution. Please send us your marketing to China requirements.


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