It’s no secret that China is one of the top markets for businesses to target. First and foremost, the country has a population of more than 1.4 billion people, the largest consumers, and they all use smartphones. Thus, even if you have no entity in the country, you can sell services or products to them through an online presence.
This makes marketing to this audience even more important. You can make your products accessible to the Chinese market with your business type with WeChat mini apps. These are smaller versions of the famous chat app that can be embedded into websites, blogs, or your site. In this article, we will cover everything you need to know about selling products in China with WeChat mini apps.
What is a WeChat Mini App?
A WeChat mini-app is a smaller version of WeChat that allows you to interact with customers through your mini app store. You can create your version of the famous Chinese messaging app, or you can use WeChat’s platform to create an app of your own. WeChat mini apps are used for various purposes, from marketing to gaming. Your mini app can include chat functionality, games, subscriptions, and e-commerce. WeChat mini apps are great for brands marketing to Chinese consumers as they can potentially drive significant engagement.
How to Set Up a WeChat Mini App
First, you must create a WeChat account with a Chinese phone number. Next, you must follow the on-screen instructions to install a mini app. When setting up the mini-app, you can either create a new app or use an existing mini-app. To create a new mini-app, you must select a name and a language. You can then choose a basic template. For existing mini apps, you will need to select “Use an existing mini app” and input the ID for the mini app you want to use. You can find the ID for the mini app on the URL of the app’s page.
How to Add e-Commerce Functionality to WeChat Mini App
To add e-commerce functionality to your WeChat mini app, you will need a WeChat e-commerce solution. This platform integrates with WeChat and allows you to create an online store from your mini app. The solution allows you to set up an online store and sell products directly from your WeChat mini app. This is excellent if you want to sell products directly to Chinese consumers. You can also use this solution to sell to Chinese tourists who visit your physical store. To use this solution, you will need to find an e-commerce partner. This can be done through a search online or by asking around with other businesses that sell products in China. Once you have found an e-commerce partner, you can set up an online store.
Selling with a WeChat Mini Game
One of the most interactive ways to sell products on WeChat is using a mini-game. Mini-games are interactive and fun, a great way to engage with customers and drive sales. To add a mini-game to your mini app, you can create one from scratch or use an existing mini-game. To create a mini-game from scratch, you can find a game developer and work with them to create a game for your mini app. Or, if you want a quick and simple option, you can find an existing mini-game and edit it to fit your needs. To edit an existing mini-game, you will need to contact the game developer and find out how to access their code. You can then edit the code to add your product information.
Selling with Promotion Ads
Another way to sell products with your WeChat mini app is to use promotional ads. With promotional ads, you can drive sales by showing ads to specific groups of people who visit your mini app. You can create ads to drive sales directly with products or information about your brand. For example, you can create an ad that shows a discount code to customers who visit your mini app during a specific period. This is a great way to engage customers and encourage them to buy your products. Depending on your business and what you want to promote, there are a few options for creating promotional ads. For example, you can create display ads or native ads.
Easy Marketing is the leading e-commerce marketing agency with proven experience in promoting effective ads; we share the following methods if you are new to this.
- You can connect customer resources to the store of the company’s official account/mini program/website/other payment platforms;
- Add the company’s WeChat or telephone contact information in the advertisement;
- Directly obtain customer contact information, follow up and contact customers for precise marketing.
- First, attract traffic through low-cost services or products, arousing customers’ interest to continue to buy.
Summing up
Mini apps are a great way to engage customers and sell products directly through WeChat. To create a mini app, you must set up an account and integrate your website with WeChat. Then, you can use a WeChat mini-app to sell products directly to customers or to drive customers to your physical store. With a WeChat mini-app, you can create interactive games, add e-commerce functionality, and promote your products with promotional ads.
