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The article primarily discusses the differences between business cultures in the UK and China from the perspectives of time management, marketing tactics, and relationship building. It is based on Alice's personal working experience in both countries.
For those researching and analysing consumer behaviours expected in the coming years, "Gen-Z" has become the go-to term. More specifically, Gen-Zers are defined as being born between the years 1997 and…
At Easy Marketing. We design your website, create your WeChat Mini Program, and handle all of your China digital marketing. Let us make it easy for you!
The Chinese market is the largest in the world and is snowballing. So, it has become the biggest priority for businesses to start selling their products in China. However, there is…
RedBook China, also named Xiaohongshu ("Little Red Book"), is a fresh marketing concept for China. Its brand philosophy is 'the guide of emotion life'. It is a platform that connects…
The B2B marketing content landscape is ever-changing. Marketers must continuously adapt their strategies and techniques to stay relevant and visible. As a result, content marketing has become an essential piece…
The manufacturing industry is highly fragmented and can be challenging to enter. The continual growth of technology has made it possible for smaller operations to compete with larger companies that…
China sourcing has become an increasingly complex process in recent years. Today, companies looking to source products from China must choose between working directly with manufacturers or using a sourcing…
It’s no secret that China is one of the top markets for businesses to target. First and foremost, the country has a population of more than 1.4 billion people, the…
If you've ever ordered something from an online store, you might have noticed that they didn't charge you for shipping. Instead, the invoice mentioned something about 'dropshipping'. If that sounds…