China eCommerce Marketplace Marketing and Opearation
Statista forecast shows China’s e-commerce retail sales increased significantly despite the coronavirus pandemic. China’s retail e-commerce sales value reached approximately 2.64 trillion dollars in 2021, growing by 14% yearly. By 2026, estimates indicate that China’s online retail sales will be close to USD 4 trillion.
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China eCommerce Solutions | Tmall Global & JD Global
China eCommerce Localisation
Consider these things for brands getting ready to enter the Chinese market:
- Create a representative office in China. This is a great way to develop a marketing strategy, but we must also consider operational costs.
- Work with trading platforms that provide services to Chinese importers and UK exporters. Bulk shipping will give us more options and be advantageous.
- Create a network with local Chinese commerce agents, including supermarkets and brick-and-mortar shops. Additionally, the agent might ask you to use your exclusive selling rights to deal with various well-known businesses.
- Direct export to supermarkets: Branded products may need exclusive selling rights in China when sold directly. To cut costs, supermarkets frequently make direct purchases from foreign exporters of non-brand products with high turnover.