Step-by-Step WeChat Official Account Guidance: Your Ultimate 2023 Registration Guide
Follow this comprehensive guide to successfully expand your reach to the Chinese audience through WeChat Marketing with a step-by-step approach. This guide will provide you with all the necessary information about the required documentation for account registration and furnish you with templates for the verification process. Additionally, you will benefit from the expertise of a renowned Chinese specialist from Easy Marketing Ltd. Don’t miss out on this opportunity to unlock a whole new market!
The Chinese multi-functional social media platform WeChat had nearly 1.31 billion monthly active users as of the end of September 2022, according to Statista. WeChat has become an integral part of daily life in China, with many people relying on it for communication, social networking, and business transactions.
Read more from our earlier article What’s WeChat All About in 2022
In today’s article, we will guide you step by step on how to register official WeChat account for your business.
What is WeChat Official Account?
WeChat Official Account is an account offered by WeChat, a popular messaging app in China. It enables businesses, organizations, and individuals to create their page on WeChat, similar to a Facebook page in style but operating more like a WeChat-hosted website for Chinese audiences.
WeChat Official Accounts are different from regular WeChat accounts in that they are verified by WeChat and have access to more features. For instance, WeChat Official Accounts can use WeChat Pay, a feature which allows customers to pay with their phones instead of using cash or a credit card. They also have access to more advanced tools such as customer service, marketing campaigns, e-commerce and analytics.
WeChat Official Account Platform
There are three different types of WeChat Official Accounts: Subscription Accounts, Service Accounts and WeChat Mini Apps. Check the official website to start with.
Subscription Accounts are designed for businesses that want to regularly send content updates to their followers, similar to a newsletter. Subscription Accounts can send up to one daily message to their followers, which are delivered to the “Subscriptions” folder in the user’s WeChat app.
On the other hand, Service Accounts are designed for businesses that want to provide customer service and e-commerce functions through WeChat. Service Accounts have more advanced features than Subscription Accounts, including integrating with external websites, offering customer support through WeChat, and processing payments directly within the app.
WeChat Mini Apps, also known as WeChat Mini Programs, are small applications that can be accessed within the WeChat app without needing a separate download or installation. They are essentially lightweight versions of native apps that can perform various functions, from e-commerce and gaming to social networking and utility tools.
Mini Programs are built using HTML5 and can be accessed by scanning a QR code or searching for them within the WeChat app. Furthermore, they can be launched from within WeChat and run seamlessly within the WeChat environment without switching to a separate app.
Benefits of Having a WeChat Official Account
Having a WeChat Official Account offers several benefits for businesses looking to engage with Chinese consumers on the WeChat platform:
- Direct communication: WeChat Official Accounts allow businesses to communicate with customers directly through the WeChat app, offering a convenient and efficient way to provide customer service and support.
- Expanded reach: WeChat Official Accounts can reach a broad audience of WeChat users, including personal and business accounts, and can be found through WeChat search.
- Content distribution: WeChat Official Accounts can distribute content to followers through articles, videos, and other multimedia formats, allowing businesses to engage with their audience and build a following.
- E-commerce capabilities: WeChat Official Accounts can be used for e-commerce functions, allowing businesses to sell products directly within the WeChat app and process payments through WeChat Pay.
- Targeted marketing: WeChat Official Accounts offer a range of targeting options for advertisers, allowing businesses to reach specific segments of the Chinese market based on demographics, interests, and behaviour.
- Analytics: WeChat Official Accounts offer analytics tools to help businesses track engagement, measure ROI, and improve their marketing strategy over time.
Overall, having a WeChat Official Account can provide businesses with a range of benefits, including direct communication with customers, expanded reach, content distribution, e-commerce capabilities, targeted marketing, and analytics. This can help businesses build a following, increase engagement, and drive sales on the WeChat platform.
Step-by-Step Guide to Register a WeChat Official Account
You must complete two processes in order to receive a WeChat Service Account: part one is account registration, and part two is account verification.
Part 1: Account Registration
Step 1. Log into the website and click register
Step 2. Select the type of official account you want to register
We recommend you register a subscription account if you are an individual and have plenty of time to update daily to drive traffic. Otherwise, you should apply for a service account. It is the ideal choice for a company targeting Chinese audiences but still at the stage of testing water or not having a sufficient budget for a Mini Program. Thus, we will use the service account as an example.
Step 3. Sumbit an email to manage this Service Account.
After submitting the email, you must enter the verification code to claim ownership of the email address. You may use an email you regularly check or the company’s email if you have a website hosted anywhere.
Step 4. Select your company or organization's current region.
Popular Countries and regions WeChat support: China Mainland, Hong Kong (China), Malaysia, Australia, Canada, Singapore, New Zealand, United States, Taiwan (China), Japan, Macao (China), South Korea, Thailand, The United Kingdom, United Arab Emirates, Turkey, United States.
Step 5. Fill in the company information
Fill in the basic information, account type , company type, company name and company registration number. You find the information from the UK government website if you are based in the UK.
To handle this account on your behalf, you will need an admin. Fill in the admin’s mobile phone number, and have it verified with an SMS code, as well as the admin’s ID card number, passport number, or driver’s licence number.
To control the material on your WeChat Official Account, you will require a creator. The creator and the administrator may be the same person, but you will need the creator’s details regarding their area of expertise and the platform they use to produce content. The platform features the most well-known social media sites, including Douyin, Xiao Hongshu, Weibo, Bilibili, and Zhizhu, among others. You will also need to provide a proof link and a short screen of the contents the user created on this platform.
Step 6. Find in the Account Information
Now you may enter your account name; it can only be changed once per year. Add features to your account; this is a brief description of the primary services or goods offered by your business. Then, if your firm is operational, enter the region or country.
After all these are done, you will receive a notice to indicate you have successfully registered the WeChat Service Account.
After completing WeChat authentication, you may successfully create an Official Account. However, you are momentarily unable to use the broadcasting feature or advanced feature of the Official Accounts Platform because the entity’s validity has not been confirmed. You need submit your WeChat authentication application as soon as you can. Your Official Account will be closed if you don’t request WeChat authentication after 30 days.
Part Two: Account Verification
You must prepare many documents before getting approval from Tecent for your account, including
- WeChat Verification Letter with Official Seal
WEIXIN OFFICIAL ACCOUNT REGISTRATION AND VERIFICATION APPLICATION FORM
(International Applicant)
The Applicant(entity name)___________________________ hereby irrevocably applies for registration and verification Weixin (Official Accounts/Mini Programs/Open Platform) (Original ID) gh_ef187c45bc6c(the “Account”), and agrees with the followings:
1. The Applicant represents and warrants that it has full and complete capability and authority to authorize the Contact Person who is designated by the Applicant and submitted to Tencent in the process of registration and verification of the Account (including any changes to the Contact Person which may be submitted by the Applicant from time to time via designated Account channels) to irrevocably apply for registration, verification, operation, maintenance and management of the Account on behalf of the Applicant, to pay application fee by WeChat Pay, credit card or debit card of the Contact Person for the Applicant and that the Contact Person has full and complete capability and authority to perform the foregoing authorization. Any and all obligations and liabilities arising from or related to the Account shall be assumed by the Applicant and Contact Person.
2. The Applicant hereby agrees that, when applying for registration and verification of the Account, the Applicant shall fill in its name and confirm by signing this application form. After successful Account verification, verified Applicants shall have the right to use the Account. Any and all rights and obligations arising from the Account as from the date of registration shall be assumed by the Applicant. The verified Applicants shall be entitled to any and all earnings and permissions obtained by the Account, and all operation activities must be carried out by the Applicant.
3. The Applicant hereby acknowledges and represents that all registration and verification information that are submitted to Tencent are true, accurate and valid, and that it irrevocably authorizes Tencent and any third-party verification organization delegated by Tencent to review and verify the submitted materials. The Applicant acknowledges and agrees that the verification service fee paid will not be refunded regardless of the verification result, withdrawal of application by the Applicant or any other factors.
4. The Applicant acknowledges and agrees that content maintenance, development maintenance and operation management of the Account shall comply with the applicable laws and regulations of the People’s Republic of China and local rules, as well as relevant agreements and rules of Tencent (collectively, the “Tencent Agreements”) , including but not limited to Terms of Service of Tencent, Weixin Official Account Admin Platform – User Agreement (International), Authentication Service Agreement for Weixin Official Account Platform (International Users), Weixin Mini-Program Platform – Terms of Service, WeChat Open Platform Developer Service Agreement, WeChat Open Platform Developer Qualification Verification Service Agreement. The Applicant shall solely assume all the liabilities if it violates any of the foregoing commitments.
5. The Applicant acknowledges and agrees that this registration and verification process is limited to reviewing the authenticity and legality of the materials submitted by the Applicant. Whether certain features and permissions can be granted, or whether the Account can be created shall be subject to specific rules formulated by the platform, which is independent of the verification result. Tencent may, at its sole discretion, accept or reject the application for registration and verification of the Account.
The Applicant hereby confirms that there is no objection to the above registration and verification information and to this application form. This application form shall remain in full force and effect, provided that no changes occur to the Applicant.
Sign by authorized representative of the Applicant:
(Please affix with the company seal, if any)
Date: ____/____/____
微信公众帳號注册及認證申请公函
（海外申請主體）
申請主體_________________________特此不可撤銷地申請微信（公眾號/小程序/開放平臺）帳號（原始ID） gh_ef187c45bc6c（以下簡稱「帳號」）的註冊和認證服務，並同意以下內容：
1. 申請主體聲明並保證：其具有充分完整的能力和授權，委託其在申請帳號註冊和認證服務過程中指定並向騰訊提交的帳號聯繫人（包括後續不時變更的人員）以申請主體名義負責帳號注册、認證、運營、維護及管理相關事宜，使用聯繫人本人的微信支付帳號或銀行卡為申請主體支付申請費用，且帳號聯繫人具有充分完整的授權及能力，履行上述授權委託。由帳號產生或與之有關的一切義務和法律責任，均由申請主體及帳號聯繫人自行承擔。
2. 申請主體同意：申請主體帳號在進行注册認證服務時，應當填寫申請註冊主體姓名並在本公函落款處簽章確認，在帳號資質審核成功之後，申請主體帳號的使用權屬於通過資質審核的申請主體，該帳號自註冊時其產生的一切權利義務均由該主體承擔，該帳號所獲得的所有收益、權限均歸認證後的主體享有，且所有運營活動都必須以該主體對外開展。
3. 申請主體承諾：其提交給騰訊的所有註冊認證材料均為真實、準確、有效，並不可撤銷地授權騰訊及其委託的第三方審核機構對提交的資料進行甄別覈實。申請主體理解並同意，所交納的認證審核服務費用將不因認證結果、申請主體是否提出撤回申請等因素而退回。
4. 申請主體清楚知悉並同意，帳號的內容維護、開發維護及運營管理遵守中華人民共和國和當地相關法律法規、政策以及騰訊相關協議和規則（統稱為“騰訊協議”），包括但不限於《騰訊服務協議》、《微信公眾平台服務協議（国际版）》、《微信公眾平台認證服務協議（国际版）》、《微信小程序平台服務條款》、《微信開放平台開發者服務協議》、《微信開放平台開發者資質認證服務協議》的相關規定。如違反上述承諾，責任自行承擔。
5. 申請主體清楚知悉並同意，本認證服務僅對該帳號所提交的認證資料的真實性、合法性進行書面甄別覈實，其功能、權限是否開通、帳號能否發佈等均需遵守對應業務平台為此所制定的專項規則，而不與認證審核結果存在直接關聯。騰訊可自行決定接納或拒絕申請主體的帳號註冊及認证申請。
申請主體對以上註冊及認證申請信息表填寫信息及申請公函內容確認無異議。在申請主體未發生變更的情況下，本公函持續有效。
申請主體授權代表簽字：
如有公章請加蓋公章
日期：____年____月____日
WeChat公式アカウント登録及び認証申請書
(海外申請主体)
申請主体___________________________はこれにより撤去不可であるWeChat（公式アカウント/ミニプログラム/オープンプラットフォーム）アカウント（オリジナルID）gh_ef187c45bc6c（以下「アカウント」という）の登録と認証サービスを申請し、以下の内容に同意する。
1. 申請主体は以下を申立し、その内容を保証する：以下の内容を履行する能力を充分且つ完全に備え、承認を得ていること。アカウントの登録申請と認証サービスの過程でテンセントの指定したアカウント連絡先（その後の不定期的に変更するスタッフを含む）が、申請主体名義でアカウント登録・認証・運営・メンテナンス及び管理関係事項を委託し、連絡先本人のWeChat Payアカウントまたは銀行カードを申請主体の費用支払い申請に使用し、且つアカウント連絡先は充分で完全な権限及び能力を有する。アカウントを有することにより生じる関連する一切の義務と法律責任は、全て申請主体及びアカウント連絡先本人が自ら負うものとする。
2. 申請主体は以下の内容に同意する：申請主体のアカウントで登録認証サービスを行う際、登録申請主体の名前を記入し、当申請書の署名箇所に署名・捺印を行わなければならない。アカウントの資格審査を通過した場合、申請主体アカウントの使用権は審査を通過した申請主体に属し、当アカウントの登録後に発生する一切の権利・義務を全て申請主体が負うものとする。当アカウントが獲得する一切の収益・権限は認証後の申請主体が享受できる。さらに全ての運営活動は申請主体が必ず対外的に開放しなければならない。
3. 申請主体は以下を確約する：テンセントに提供する全ての登録認証用資料に記入した内容がすべて真実・正確・有効であることを確約し、テンセント及びテンセントが委託する第三者の審査機関がその提出資料を審査することに同意し、またその審査する権利は取消しできないことを承諾するものとする。申請主体は、申請後に、テンセント及びその第三者の審査機関への審査コストが即時発生すること、及び納付した認証審査サービス料は認証結果や申請主体が申請を取消しするか否かに関わらず返金されないことを理解し、これに同意するものとする。
4.アカウントの内容メンテナンス・開発メンテナンス及び運営管理は中華人民共和国のこれらに関連する法律法規・政策及びテンセントの関連する規約と規則（併せて「テンセント規約」という）『テンセントサービス規約』、『WeChat公式プラットフォームサービス規約（国際版）』、『WeChat公式プラットフォーム認証サービス規約（国際版）』、『WeChatミニプログラムプラットフォームサービス条項』、『WeChatオープンプラットフォーム開発者サービス規約』、『WeChatオープンプラットフォーム開発者資格認証サービス規約』の関係規定を含むがこれに限らないことを申請主体は熟知し同意するものとする。上記の約束に違反した場合の責任は自らが追うものとする。
5.申請主体は、本認証サービスは当アカウントで提供された認証資料の真実性と合法性について書面上で審査を行うのみであり、その機能・権限が開放できるか否か、あるいはそのアカウントで発信可能か否かなどの問題に関しては、全て対応するプラットフォームで別途に規定される特定事項の規則を遵守し、認証審査結果に直接的な関係がないことを承知し同意するものとする。テンセントは自ら申請主体のアカウント登録及び認証申請の受理もしくは拒否を決定できる。
申請主体は以上の登録及び認証申請情報表に記入した内容及び申請書の内容に異議を持たないものとする。申請主体に変更が発生しない限り、本書は継続的に有効である。
申請主体ライセンシー代表者捺印：
公印がある場合は公印を押印ください
日付: ____年____月____日
위챗 공식 계정 등록 및 인증 신청서
(해외 신청인)
신청인___________________________은/는 본 신청서를 통해, 위챗(공식 계정/미니 프로그램/오픈 플랫폼) 계정(오리지널 ID)gh_ef187c45bc6c(이하 ‘계정’으로 약칭)의 철회 불가능한 등록 및 인증 서비스를 신청하며 아래 내용에 동의합니다.
1.신청인의 성명 및 보증: 신청인은 본 계정 등록 및 인증 서비스 신청 과정에서 신청인이 지정하고 Tencent에 고지하는 계정 연락담당자(이후 불시에 변경되는 인원 포함)로 하여금, 신청인을 대리하여 계정의 등록, 인증, 운영, 유지보수 및 관리 관련 사안에 대해 책임을 지게 하고, 계정 연락담당자 본인의 WeChat Pay 계정 또는 은행카드를 사용하여 신청인을 대신해 신청 비용을 지불하도록 권한을 부여할 완전한 능력 및 권한을 보유하고 있습니다. 또한, 계정 연락담당자는 상술한 바와 같이 권한을 부여받은 사안에 대해 책임을 이행할 충분하고 완전한 권한 및 능력을 보유하고 있습니다. 계정을 통해, 혹은 계정과 관련하여 발생하는 모든 의무 및 법률상의 책임은 모두 신청인 및 계정 연락담당자가 자체적으로 부담합니다.
2.신청인의 동의: 신청인은 계정의 등록 및 인증 서비스 신청 과정에서 신청인의 성명을 기입하고 본 신청서 하단의 서명란에 서명 및 날인함으로써 이를 확인합니다. 또한, 계정의 적격 인증 절차를 통과한 후에 신청인 계정의 사용 권한은 적격 인증 절차를 통과한 신청인에 속하게 됩니다. 계정의 등록일로부터 생성되는 모든 권리 및 의무는 모두 신청인에게 귀속되고 신청인은 이를 모두 부담하며, 계정으로부터 발생하는 모든 수익 및 권한은 인증을 거친 신청인에게 귀속됩니다. 모든 운영 활동은 반드시 신청인의 명의로 수행되어야 합니다.
3.신청인의 서약: 신청인이 계정 등록 및 인증을 위해 Tencent에 제출하는 모든 서면 자료는 진실되고 정확하고 유효하며, 신청인은 Tencent 및 Tencent로부터 사실 검증 업무를 위탁받은 제3자 기관이 신청인이 제출한 자료를 검토하고 검증할 수 있도록, 철회할 수 없는 조건으로 권한을 부여합니다. 신청인은 본 신청서의 제출과 동시에 Tencent 및 그러한 제3자 수탁기관의 심사 비용이 발생할 것이라는 점, 그리고 납부된 인증 및 검증 서비스 비용은 인증의 결과 및 신청인의 신청 철회 여부 등의 요인에 의해 반환되지 않는다는 점을 이해하고 이에 동의합니다.
4.신청인은 계정의 내용 유지보수 및 계정의 개발, 유지보수 및 운영이 중화인민공화국의 관련 법령, 정책 및 <Tencent 서비스 계약>, <위챗 공식 계정 플랫폼 서비스 계약(국제판)>, <위챗 공식 계정 플랫폼 인증 서비스 계약(국제판)>, <위챗 미니 프로그램 플랫폼 서비스 약관>, <위챗 오픈 플랫폼 개발자 서비스 계약>, <위챗 오픈 플랫폼 개발자 자격 인증 서비스 계약>의 관련 규정을 포함하나 그에 국한되지 않는, Tencent의 모든 관련 계약 및 규칙(이하 ‘Tencent 계약’으로 통칭)을 준수해야 한다는 점을 명확하게 숙지하고 이에 동의합니다. 상기 서약을 위반할 경우 신청인은 이에 따른 모든 책임을 자체적으로 부담합니다.
5.신청인은 본 인증 서비스가 해당 계정에 관해 제출된 인증 자료의 진실성, 적법성에 한하여 수행되는 서면상의 식별 및 인증 절차를 의미한다는 점을 명확하게 숙지하고 이에 동의합니다. 신청인은 또한 계정의 기능 및 권한 활성화 여부, 계정 내용 게시의 활성화 여부 등의 사안은 모두 상응하는 비즈니스 플랫폼에서 제정된 구체적 규정의 적용을 받는다는 점, 그리고 이는 인증 심사 결과와 직접적인 관련성이 없다는 점을 명확히 숙지하고 이에 동의합니다. Tencent는 신청인의 계정 등록 및 인증 신청의 접수 및 거부에 대한 독자적인 결정권을 갖습니다.
신청인은 상기 등록 및 인증 신청서 양식에 기재한 정보 및 본 신청서 내용에 대해 동의하며 이에 대해 아무런 이의를 제기하지 않음을 확인합니다. 본 신청서는 신청인에 대해 변경사항이 발생하지 않는 한 지속적으로 효력을 가집니다.
신청인의 수권대리인 서명:
공식 인감이 있는 경우 날인할 것
일자: ____년____월____일
- Letter of Authorization for Operation with Official Seal for Weixin Verification
OPERATION AUTHORIZATION LETTER
Shenzhen Tencent Computer System Co., Ltd.:
The applicant _______________________________ hereby applies for the registration and authentication service of WeChat (public account/mini program/open platform) account (original ID) ____________________________ account nickname _______________________________ (hereinafter referred to as “account”), and agrees to authorize the appointment of designated administrator__________________ (ID number: ____________________________ Phone number: ____________________________) As the administrator of the WeChat account, this administrator can log in to the public account by himself after the applicant confirms the authorization, and perform operations such as group posting and authorize him to be responsible for the content maintenance and operation of the account management. The subject of this application promises that the authentication information submitted to Tencent is true and correct, and it authorizes Tencent and its authorized third-party review agency to screen and verify the submitted information. At the same time, the maintenance and operation management of WeChat account content comply with the relevant provisions of national laws, regulations, policies and WeChat public platform service agreements. If the above undertaking is violated, the applicant and the administrator shall bear joint and several liabilities. This authorization letter can only guarantee that this account will authorize the administrator at the time of authentication performed on the date ____/_____/_____ .Subsequent operations such as changing the administrator of this account or changing the account name cause the relevant information to be inconsistent with the information written in this authorization, and the back-end registration of the WeChat public platform shall prevail, and this authorization will automatically become invalid. The applicant has no objection to the above authorization content confirmation.
Sign by authorized representative of the Applicant:
(Please affix with the company seal, if any)
DATE: ____/____/____
You’ll see that the WeChat Verification Letter is available in multiple languages. However, the Letter of Permission for Operation is only available in English and Simple Chinese.
Besides, you will find both Mandarin and English were used in the registration interface. If you encountered any issues when submitting your application, we advise you to get in touch with Easy Marketing.
Looking for professional assistance in setting up and managing your WeChat Official Account? Look no further than Easy Marketing. Our team of experts can guide you through the process of WeChat Official Account registration and help you optimize your account for maximum engagement and exposure.
Our services include account verification, customization of your account’s appearance and features, content creation and management, and data analysis to help you understand your audience and improve your performance. With years of experience working with businesses of all sizes and industries, we have the knowledge and skills to help you achieve your marketing goals on WeChat.
Whether you’re a small business looking to establish a presence on WeChat, or a large corporation seeking to expand your reach in China, Easy Marketing has the solutions you need to succeed on this powerful platform. Contact us today to learn more about our WeChat Official Account services and how we can help you grow your business through social media marketing.
- Qualification Document;
- The bill record of the contact person;
- The front and back page of the contact person’s identification card, passport card or driving licence;
- Trademark Registration” and “Trademark Authorization (optional);
- Payment: available payment method includes Visa, MasterCard, JCB, Discover, Diners Club、China Union Pay and American Express
Step 1. Reenter the company information
Step 2. Upload documents prepared
Step 3. Confirm your account name
Step 4. Check if you want an invoice
Step 5. Make the payment via WeChat Pay or Credit Card
Common Pitfalls to Avoid in WeChat Official Account Registration
Registering an official WeChat account can be an exciting and rewarding experience, but there are some pitfalls to avoid. Here are some common mistakes to watch out for when registering your WeChat official account:
- Not verifying your email address: WeChat requires you to use a verified email address to complete the registration process, so double-check to ensure the address is valid and active. Also, be sure to use an email address not already associated with another WeChat Official Account, which will cause issues when completing the registration.
- Not verifying your account: Verifying your WeChat official account before adding content is essential. This will help ensure your account is authentic and your content reaches the right audience. In addition, with verification, you may be able to access certain features or be limited in how you can use your account.
- Not using the proper keywords: Using the appropriate keywords will help people find your material. After you’ve registered, you cannot easily alter the account name. To get the correct account name, check the WeChat index. Choose appropriate search terms for your content and likely to be used by your intended audience.
