Chinese Gen Z What They Are Why They Love It And What You Need to Know

Chinese Gen-Z: What They Are, Why They Love It And What You Need to Know

Chinese Gen-Z Behaviour Trend and Marketing to Chinese Strategy For those researching and analysing consumer behaviours expected in the coming years, Chinese “Gen-Z” has become the go-to term. More specifically, Gen-Zers are defined as being born between the years 1997 and 2012.  So what does Gen-Z mean for the Chinese market? You can look at it

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_How to Write Convincing B2B Marketing Content in 2022

How to Write Convincing B2B Marketing Content in 2022

The B2B marketing content landscape is ever-changing. Marketers must continuously adapt their strategies and techniques to stay relevant and visible. As a result, content marketing has become an essential piece of almost every B2B marketing campaign. This marketing strategy helps brands establish relationships with their customers by creating educational materials that address their needs. Instead

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_7 Must-Have Elements in a Manufacturing Website How to Create a Winning Site

7 Must-Have Elements in a Manufacturing Website: How to Create a Winning Site

Manufacturing website design is essential for B2B business success. The manufacturing industry is highly fragmented and can be challenging to enter. The continual growth of technology has made it possible for smaller operations to compete with larger companies that have had a large market share for years. In order to stand out from the competition,

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How to Find A China Sourcing Agent for Your Business

How to Find A China Sourcing Agent for Your Business

China sourcing has become an increasingly complex process in recent years. Today, companies looking to source products from China must choose between working directly with manufacturers or using a sourcing agent. Sourcing agents help negotiate prices, handle logistics and manage quality control for a company. However, finding the right agent may be a challenge due

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