3 Steps to Enter the Chinese Market The Chinese market is the largest in the world and is snowballing. So, it has become the biggest priority for businesses to start selling their products in China. But, How to enter the Chinese market with political and cultural considerations? Based on my 40 years of experience working

RedBook China, also named Xiaohongshu (“Little Red Book”), is a fresh marketing concept for China. Its brand philosophy is ‘the guide of emotion life’. It is a platform that connects brands and people by creating and disseminating content, data, and products in harmony with the changing times and lifestyles of young Chinese women, who are

China sourcing has become an increasingly complex process in recent years. Today, companies looking to source products from China must choose between working directly with manufacturers or using a sourcing agent. Sourcing agents help negotiate prices, handle logistics and manage quality control for a company. However, finding the right agent may be a challenge due