Tmall Marketing and Operation

Tmall Global market share:  25% (data updated in 2022)
Tmall has more than 150,000 merchants and over 800 million customers.
Introducing China Tmall Marketing and Operation!
The perfect toolkit for anyone who wants to set up and manage their e-commerce in China. 

Tmall Global Marketing and Operation | Easy Marketing Ltd

Sell to China with China's Amazon

Typical Practice to Localise in China

Consider these things for brands getting ready to enter the Chinese market:

  • Create a representative office in China. This is a great way to develop a marketing strategy, but we must also consider operational costs.
  • Work with trading platforms that provide services to Chinese importers and UK exporters. Bulk shipping will give us more options and be advantageous.
  • Create a network with local Chinese commerce agents, including supermarkets and brick-and-mortar shops. Additionally, the agent might ask you to use your exclusive selling rights to deal with various well-known businesses.
  • Direct export to supermarkets: When sold directly, branded products may need exclusive selling rights in China. To cut costs, supermarkets frequently make direct purchases from foreign exporters of non-brand products with high turnover.

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