SEO Website

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Optimise your wesbite for search

What You will Have with Our SEO Website Design?

At Easy Marketing, we understand that more than a visually appealing website is needed to drive traffic and generate leads. That’s why we offer comprehensive SEO website design services that incorporate the latest optimisation techniques to ensure that your website looks great and ranks high in search engine results pages. Our team of experienced designers and SEO specialists work together to create a website that meets your business needs and exceeds your expectations regarding search engine visibility and user experience.

Some SEO terms may be difficult to understand, so in this article, thus we will use images we short-screened from our customers’ websites to illustrate what kind of website SEO services you will enjoy under different price plans. We will also answer some of our client’s most pressing questions at the end.

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Website Settings Optimisation

If you choose to build your website with us, you can rest assured that we will provide you with top-notch SEO services from the beginning. 

This includes optimising your hyperlinks for search engines and working with you to define your site title and tagline that best represents your online business. In addition, we will implement SSL for your website and set the site address (URL) to HTTPS to ensure a secure browsing experience for your visitors. Furthermore, we typically set your permalink structure with the post structure to help with SEO rankings. As for the legal aspects of your website, we will create privacy and cookie pages to ensure that your website complies with relevant regulations. We also use Google fonts or fonts you purchased for commercial use to make your website visually appealing.

Finally, we will ensure that your website has a robots.txt file, an HTML sitemap, an XML sitemap, and an alt description for each uploaded image.

How we optimise your website with site title and tagline optimisation?

At Easy Marketing, we understand that a powerful tagline can make all the difference in communicating your business’s objective and value proposition to your target audience. For instance, we recently created a website for an immigration services company. We used the tagline “Navigating the Path to Your Brighter Tomorrow” to capture their objective of helping people achieve a better life through immigration. With a clear and memorable tagline, their website was able to better convey their mission and attract more clients who shared their values.

独立站SEO:站点基础设置

How we implement SSL and set site address (URL) with https?

An SSL certificate protects sensitive information from being intercepted by hackers or malicious third parties, while also improving a website’s credibility and search engine rankings. We provide all of our clients with secure SSL certificates for their website architecture, as shown in the image below.

独立站SEO: SSL certificates

How we optimise permalink structure?

Our SEO services include title optimisation. Thus,  when the website is setup, we define hyperlinks in the following format to create concise and keyword-rich links.

Permalink Structure

Legal Compliance

Setting up Privacy Policy and Cookie Policy pages

What is GDPR and CCPA?

Complying with GDPR (General Data Protection Regulation) and other data privacy regulations, such as the California Consumer Privacy Act (CCPA), is crucial for online businesses. Failure to comply with these regulations can result in legal consequences and damage the company’s reputation.

GDPR was implemented by the European Union in 2018 to give individuals greater control over their personal data. It applies to all businesses that collect, process or store the personal data of EU citizens, regardless of where the company is located. The regulation requires firms to obtain explicit consent from individuals before collecting their personal data and to allow individuals to access, correct, and delete their data upon request. Companies must also have appropriate security measures to protect personal data and report data breaches within 72 hours of discovery.

Similarly, the CCPA, which went into effect in 2020, requires businesses to disclose what personal information they collect, how it is being used, and with whom it is being shared. In addition, consumers have the right to request access to their personal information, have it deleted, and opt out of its sale to third parties. The CCPA also requires businesses to provide a clear and conspicuous link on their website for consumers to opt out of selling their personal information.

GDPR regulations

Why complying with Privacy Policy is important for website SEO?

Complying with GDPR and other California privacy regulations is crucial for businesses that want to protect their customers’ privacy and avoid hefty fines. While creating privacy and cookie pages is an essential first step, it’s important to also handle customer data appropriately and offer them options for how their data is used. This includes obtaining a licence from a Data Protection Officer if required and creating policies in pop-ups that allow visitors to customise their data control. By adhering to these regulations, you not only show respect for your customers’ privacy but also build trust with them by demonstrating that you take the necessary steps to protect their data. Additionally, compliance can give your business a competitive edge by showcasing your commitment to transparency and accountability. 

How we optimise your website to Privacy Policy compliance?

If you build a website with Easy Marketing, we will ensure that your privacy policy complies with GDPR and CCPA regulations, creating a clear and concise policy that outlines how you collect, store, and use customer data. We will also provide forms that allow customers to easily subscribe and unsubscribe from your mailing list, giving them control over their data.

To further protect your customers’ data, we can also create pop-up notices that explain your data collection practices and give customers the option to opt-out of data sharing. Our team will keep you informed if you need to register a data officer, ensuring that you remain compliant with all relevant privacy regulations. By partnering with us, you can demonstrate your commitment to privacy and build trust with your customers.

Use of legally licensed fonts like Google fonts

What are Google fonts?

Google Fonts is a free, open-source library of over 1,000 fonts optimised for the web. The library allows website developers to easily include custom fonts on their web pages without hosting them on their servers.

Why Google fonts is important for website SEO??

With Google Fonts, you can add unique typography and improve the visual appeal of your website, making it more attractive and engaging to visitors. Google Fonts also enhance your website’s loading speed as they are hosted on Google’s servers and optimised for quick loading times. Additionally, Google Fonts are open source and licensed for commercial use, allowing you to use them in your project without worrying about licensing fees or copyright issues.

How we optimise your website with Google fonts?

Google Fonts API integration

If we design and build your website, we will incorporate the HTML and CSS files for Google Fonts into the child theme files, and select the most suitable fonts from the extensive Google Fonts library to enhance your website’s typography and overall design. This is crucial for providing an excellent user experience for your visitors. We can choose from a wide range of font styles and sizes to create a unique and professional-looking website that aligns with your brand and appeals to your target audience.

SEO Infrastructure: Robots.txt

At Easy Marketing, we ensure that your website is built with the latest best practices in mind, we will optimise your website with robots.txt file. 

What is robots.txt file?

Robots.txt is a text file stored in the website’s root directory to instruct web robots or crawlers about which pages or sections of the website should or should not be crawled or indexed. It is a tool website owners use to communicate with search engines and other bots to ensure that their website content is properly crawled and indexed. In addition, the file can be used to control access to specific website areas, exclude certain pages from being indexed, and even direct bots to sitemaps.

Why robots.txt file is important for website SEO?

Robots.txt is an essential tool for website owners and developers to control how search engines and other bots access and crawl their websites. It helps to prevent unnecessary crawling of sensitive or private information and can also prevent duplicate content from being indexed, which can negatively affect a website’s SEO. Using robots.txt, website owners can also control which pages are prioritised for crawling and indexing, ensuring that the most important content is discovered and displayed in search engine results. As a result, using robots.txt can significantly improve a website’s visibility in search engines and ultimately drive more traffic to the site.

How we optimise your webiste with robots.txt file?

At Easy Marketing, we ensure that every website we build has a robots.txt file installed after it is published. 

We work closely with our clients during website development to understand the business needs and goals. Then we create a robots.txt file customised to your specific requirements, indicating search engines which pages of your website they should crawl and which pages they should avoid. Our team of experts will ensure that the file is formatted correctly and optimised for search engines so that your website can be easily discovered and indexed.

By having a robots.txt file in place, you can control the visibility of your website pages in search engines and prevent duplicate content issues. This file helps improve your website’s search engine ranking and provide a better user experience for your visitors.

robot.txt file example

SEO Infrastructure: Sitemap

What is HTML and XML sitemap?

An HTML sitemap is a webpage that lists all the pages on a website and provides a hierarchical structure of the site’s content. It’s designed to help visitors navigate the site and find the information they need quickly and easily.
On the other hand, an XML sitemap is a file containing a list of all the pages on a website, along with metadata such as when the page was last updated, how often it’s changed, and how important it is. XML sitemaps are primarily used to help search engines crawl and index a website fast and effectively.

Why HTML and XML sitemap is important for website SEO?

HTML and XML sitemaps are essential for search engine optimisation. Firstly, they make it easier for search engines to crawl and index a website. By providing a list of all the pages on the site, along with metadata about each page, search engines can quickly and easily understand the site’s structure and content.

Secondly, HTML and XML sitemaps can improve the user experience by making it easier for site visitors to navigate the site and find the necessary information. An HTML sitemap, for example, can help visitors understand the site’s structure and find the pages they’re looking for more quickly. In contrast, an XML sitemap can ensure that search engine users are directed to the most relevant pages on the site.

How do we optimise your website with HTML and XML sitemap?

If you build your website with Easy Marketing, we’ll help you create and install HTML and XML sitemaps for your site. Our website design experts having SEO in mind will work with you to make your sitemaps optimised for search engines and provide the best possible user experience for your visitors.

We’ll also ensure that your sitemaps are regularly submitted to Google console to update and reflect any changes or additions to your site and that they comply with the latest best practices for HTML and XML sitemaps. With our help, you can be confident that your site is well-structured, easily navigable, and optimised for search engine visibility.

xml sitemap example

SEO Infrastructure: H1-H5 structure

What is H1-H5 Structure?

The H1-H5 structure is a system of HTML tags used to organise the content of a web page into a hierarchical structure. For example, the H1 tag is typically used for the page title, while the H2-H5 tags are used for subheadings and other headings in descending order of importance. This structure helps organise the website’s content and makes it easier for users and search engines to understand the information on the page.

Why is the H1-H5 structure is important for website SEO?

The H1-H5 structure is important for a website for several reasons. Firstly, it helps to improve the user experience by making it easier for users to scan and understand the content on the page. This is particularly important for users checking the page for specific information. Secondly, the H1-H5 structure helps search engines understand the page’s content and rank it appropriately in search results. Search engines use the headings to understand the hierarchy and structure of the content on the page, which can impact the page’s search ranking.

How we optimise your website with the structure?

When you choose Easy Marketing to build your website, we ensure that your website’s content is organised in a logical and easy-to-read H1-H5 structure for each page. This makes it easier for search engine robots to crawl and index your website, helping to improve your search engine ranking.

Moreover, we also add visual aids such as tables, charts, and flowcharts that match your content to make it more engaging for your audience. Our aim is to make the structure of your website not only friendly for search engines but also user-friendly, ensuring that your audience can easily navigate and understand your content.Additionally, we include keywords in the H1-H5 structure, the page title, and the alt description of images, helping to boost your website’s relevance and visibility to search engines. With our focus on technical and user-friendly aspects, your website will have a clear and well-organised structure that enhances your search engine ranking and improves the user experience.

Contents H1-H5 structure

On-page SEO: image svg format

What is SVG format?

SVG stands for Scalable Vector Graphics. It is a vector image format that uses XML-based text to describe how an image should appear rather than storing it as a collection of pixels like raster image formats (e.g. JPEG, PNG). As a result, SVG images are scalable and can be resized without losing quality or becoming pixelated, making them ideal for use on websites and in digital graphics. They are also lightweight and can be easily edited using code or graphic design software.

Why is the SVG format is important for website SEO?

SVG (Scalable Vector Graphics) format is vital for websites because it offers advantages over other image formats such as JPEG, PNG, and GIF. Some of the benefits of using SVG format for websites include:

  • Scalability: SVG images can be scaled up or down without losing quality or becoming pixelated, which makes them ideal for responsive designs and high-resolution displays.
  • Small file size: SVG files are typically smaller than other image formats, loading faster and using less bandwidth.
  • Retina display support: SVG images are optimised for high-resolution displays like Retina displays, making them look sharp and clear on all devices.
  • Accessibility: SVG images are accessible to people with visual impairments because they can be resized without losing quality or becoming pixelated.
  • Editable: SVG files are editable using vector graphic software like Adobe Illustrator, allowing designers to easily change the images.

Overall, SVG format offers a versatile and lightweight website design solution optimised for user experience.

How do we optimise your website with image?

If you choose to work with EM, we will ensure that all images are clear and optimised in the best possible format based on the original source material. Most images will be optimised in SVG format for the website, resulting in lightweight photos with clear resolution, improving your website’s loading speed and overall performance. Additionally, we will limit the image upload permissions to the administrator only, helping to maintain the quality of the images and prevent unauthorised modifications or additions. Overall, optimising images in SVG format is an important aspect of website development, and we ensure that our clients’ websites are optimised for the best possible performance.

image svg format

On-page SEO: image alt description

What is the alt description of the picture?

The alt description of a picture is a text alternative that is added to the HTML code of an image on a webpage. It is used to describe the content of an image to those who may not be able to view it, such as users with visual impairments who use screen readers. The alt description can also be displayed when an image fails to load, or a user hovers their mouse over it.

Why the alt description is important for website SEO?

The alt description of the picture is important for website search engine optimisation. Firstly, it makes your website more accessible to all users, including those with disabilities. Secondly, it can improve your website’s search engine optimisation (SEO) by providing more context to search engines about the content of your website. By including relevant keywords in your alt descriptions, you can help search engines understand the topic of your website and improve its visibility in search results. Finally, it can also enhance the user experience by providing additional information about the image to users who may be interested in it.

How do we optimise your website with the alt description of the picture?

If you build your website with Easy Marketing, we can help you optimise your alt descriptions to improve your website’s accessibility and SEO. Our team of web developers and SEO specialists can add relevant keywords to your alt descriptions and titles when they are uploaded to ensure they are optimised for search engines. We can also guide writing compelling alt descriptions that accurately describe your images’ content while incorporating relevant keywords. By optimising your alt descriptions, you can improve the overall accessibility and visibility of your website, leading to a better user experience and potentially increased traffic and engagement.

image optimisation with alt description, caption, title and description for seo website by easy marketing

Q & A

If you choose to build your website with Easy Marketing, you can rest assured that we have your SEO needs covered. Our comprehensive service includes optimising your website settings, ensuring legal compliance, and optimising your SEO infrastructure. These foundational elements are required to help your website achieve the highest search engine rankings.

However, if you opt for our Starter or Business plan, please note that the package does not include image optimisation with SVG format and alt descriptions. These features are only available with our Premium Service and Custom Design packages. We understand that image optimisation is crucial for a website’s performance, and we highly recommend investing in this service for the best possible results.

At Easy Marketing, we ensure that your website is built with the latest best practices in mind, including having a properly configured robots.txt file so that you can confidently achieve your online goals.

If you have had us optimise your website for SEO, there are ways for you to check and ensure that the optimisations have been implemented. You don’t need to have a technical background or knowledge in coding to do this. For instance, you can check if your website has been indexed by Google by using the site:example.com command in the search engine. This command will display all the indexed pages on your website.

Another way to check if your website has been optimised is by reviewing your robots.txt document. This file tells search engines what pages to crawl and index on your site. To check your robots.txt file, simply type in your website URL followed by /robots.txt. If you see a list of pages, it means that your website has a robots.txt file and the search engines are following the rules set in the file.

These are just a few simple ways to check the SEO optimisations on your website. If you have any concerns or questions about the SEO services we provided, you can always reach out to us for support and guidance.

We offer a range of additional services to enhance your website design, including:

  • E-commerce integration: This includes setting up an online store, payment gateways, shopping carts, and secure checkout processes.
  • Social media integration: Integrating social media platforms like Facebook, Twitter, Instagram, and LinkedIn into your website to increase brand visibility, attract visitors, and improve user engagement.
  • Mobile optimisation: Optimise your website to provide a seamless experience for mobile users by using responsive design, optimising images, and improving page load speed.
  • Website maintenance: Offering ongoing website maintenance services to keep your website secure, up-to-date, and functioning correctly.
  • Graphic design services: Providing custom graphic design services such as logo design, branding, and image editing to enhance the visual appeal of your website.
  • Copywriting services: Crafting high-quality, SEO-optimized website copy to engage your target audience and improve your website’s search engine rankings.
  • Video production: Producing high-quality videos to showcase your products or services and increase user engagement.
  • Custom functionality: Providing custom programming and development services to create unique features and functionalities tailored to your business needs.